How many cigarettes are in a carton?
Quick answer: A standard U.S. cigarette carton contains 10 packs of 20 cigarettes, for a total of 200 cigarettes. A single pack is 20. A case is normally 50 cartons, or 10,000 cigarettes.
This is the single most-searched question about cartons, and the answer is consistent across every brand we carry — but there are a few edge cases worth knowing.
The standard numbers
| Unit | Packs | Cigarettes |
|---|---|---|
| Pack | 1 | 20 |
| Carton | 10 | 200 |
| Case | 50 | 10,000 |
Everything we list as a carton is 10 packs. Listings describe this explicitly ("10 packs · 200 cigarettes") so there is no ambiguity when you compare prices.
Where the count can differ
- Non-U.S. markets. Some countries sell cartons of 8 or 12 packs. Imports outside the U.S. system can differ.
- Pack size. A handful of products internationally use 19 or 25 per pack. U.S.-market packs are 20.
- Format naming. "100s", "72s" and "king size" describe the length of the cigarette, not the number in the pack.
How to price per cigarette
Divide the carton price by 200. A $78.90 carton works out to about $0.39 per cigarette, or $7.89 per pack. That is the number to compare against store prices, which are usually quoted per pack.
Why buying by the carton saves money
A carton moves through the supply chain as one sealed, stamped unit instead of ten separate packs. Less handling, one tax stamp, one shipping motion — so the per-pack price inside a carton is typically 30–50% lower than single-pack retail.
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Frequently asked
How many packs are in a carton?
Ten packs of 20, so 200 cigarettes.
How many cartons are in a case?
A standard case holds 50 cartons — 10,000 cigarettes.
Is a carton cheaper per cigarette?
Yes, typically 30–50% cheaper per pack than buying single packs at retail.
Does a 100mm carton have more cigarettes?
No. '100mm' is the length of each cigarette. The carton still holds 10 packs of 20.