USMOKE CO.

Guide · Updated 2026

Menthol vs regular: what actually differs

Quick answer: Menthol cigarettes contain menthol, a compound that produces a cooling sensation. It changes how the smoke feels — cooler, with a minty finish — not how many cigarettes are in the pack. A carton is 10 packs either way.

What menthol does

Menthol activates cold-sensitive receptors, so the smoke reads as cooler and smoother. That is also why menthol smokers often describe regular cigarettes as "harsh" — the cooling effect masks some of the edge.

What it does not do

It does not change the pack count, the carton size, or the tax treatment. Menthol cartons are priced in the same tiers as their regular equivalents.

Switching

Switching in either direction usually takes a few days to feel normal. If you are trying menthol for the first time, buy a single carton rather than a multi-carton order — preference here is strong and not very transferable.

Where menthol is restricted

Massachusetts and California restrict menthol retail sales. Orders to those states are screened before shipping.

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Frequently asked

Is menthol stronger than regular?

No. Menthol is a flavour, not a strength. The strength is set by the blend and the filter.

Do menthol cartons cost more?

Usually the same tier as the regular version of the same brand.

Can I mix menthol and regular in one order?

Yes. Cartons are priced individually.

The bottom line

Menthol is a flavour, not a strength — it cools the smoke and masks some of the edge, which is why menthol smokers find regular cigarettes harsh. Pack count, carton size and price tier are unchanged.